On the road to going public we needed a 360 campaign that recognized drivers and couriers by celebrating their contribution to building Uber. The goal was genuine moments of celebration and connection that captured the commonality shared by drivers across the globe.

We traveled through 10 cities in 8 countries over the course of 2 weeks to document the day in a life of these drivers. Through original and user generated content we launched a campaign that globally spanned OOH, broadcast, and 1200+ online videos for paid and owned channels.

TVC

OLV

IG Story

OOH

Stills