On the road to Uber’s IPO we needed to express our appreciation for our drivers by recognizing and celebrating the value they’ve created on the Uber platform.

We worked alongside engineering to pull driver statistics and create personalized, animated videos highlighting each driver’s achievements and contributions. In the first 4 days 5.3 million unique videos were rendered, played 28 million times, and shared by drivers over 160,000 times on social media.

In-App